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  • What if providing transparent prices actually encourages hospitals and physicians with lower costs than their peers to raise their rates?

That’s certainly a potential unintended consequence. Experience in other states that have had APCDs for longer than Colorado, however, demonstrates that purchasers and consumers migrate toward the providers who demonstrate high quality and low costs in the APCD—we’ve seen that happen in Massachusetts, for example, as consumers have used the data in that state’s APCD. And when consumers vote with their feet and their checkbooks in that fashion, other providers don’t want to miss out. They look for ways to change the way they provide care in order to improve quality and lower costs.

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